Turn followers into customers with Linkin.bio by Later
Make the most of your profile’s most valuable real estate with the newest version of Linkin.bio.
Drive traffic, track clicks, and learn what your followers are most interested in – all for free.
Drive more views (and sales) to your website
Think of Linkin.bio as a mini website built into your Instagram profile, turning each of your posts into a clickable, shoppable image. Plus, new Linkin.bio Blocks help highlight your top content – so your followers can easily find your most important content, everytime.
Linkin.bio Blocks
Blocks make it wayyy easier to send followers to your most important content:
Buttons
Show off your most important links by adding as many Buttons to the top of your Linkin.bio page as you’d like. Plus, users on paid plans can customize their background and text color – hello, extra branding points!
Featured Media
Highlight your most important content, news, or promotions by adding it to your Featured Media – making it faster and easier for your followers to find as well.
Linked Posts
This is your traditional social feed, showing all of your linked and shoppable posts – all in one place.
Here’s what you can do with Linkin.bio on Instagram:
Drive traffic and increase sales
Your Linkin.bio page takes visitors past your profile to anywhere else on the web. Whether that’s a blog post or product page with your latest offer — you decide where your followers go next. Measure, optimize, repeat.
Track sales
Using Instagram for ecommerce? Linkin.bio lets you add up to 5 links on each Instagram post, and our Shopify integration tells you which posts resulted in sales – so you can easily track and optimize conversions.
Customize your Instagram bio
No more messy URLs or forgetting to update the link in your bio with new posts. Get your Linkin.bio URL in Later, add the link to your Instagram bio, and ta-da: a mini-website built into your profile.
Use your feed anywhere
With Linkin.bio Gallery, you can add your Linkin.bio page anywhere. The dynamic feed updates automatically to show your website visitors the latest social posts. Help visitors get to know your brand on social, or show off some customer love.
“Linkin.bio by Later has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing Linkin.bio!”
Hannah Weintraub
WELL + GOOD
“Linkin.bio has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”
Brock Cardiner
HighSnobiety
“Our Marketing Team was on the hunt for an Instagram feed widget to spruce up our website, and coincidentally learned of Linkin.bio Gallery. We especially love that the gallery images are "clickable" and can point to unique pages within our site!”
Kay
My Salon Desk
Starting at $0/month
Need all the insights? Our paid plans are totally flexible — upgrade, downgrade, or cancel any time. You’ll never be locked into a contract, and you’ll never need to speak with a salesperson.
Wanna know how to put a link in your Instagram bio?
That’s easy – just get Linkin.bio by Later (totally free).
FAQ
But with Linkin.bio, you can link to any URL (whether that’s a product page, or a blog post) and it looks exactly like your Instagram feed.
And yes, you can use both shop tags and Linkin.bio. Adding your Linkin.bio link to your Instagram bio creates another touchpoint for customers to reach your website, products, blog posts, and more.
If you’re on Linkin.bio Lite (Free and Starter plans), you can only add one tag per Instagram post. With Linkin.bio Standard (Growth and Advanced plans), you can add up to 5 links per post.
Yes. For links to display as a post in your Linkin.bio page, they need to be attached to an Instagram post.
If you have previously published posts, you can always add them to your Linkin.bio page through Later.
Your Linkin.bio page will contain any posts tagged with a link. Meaning it may not mirror your exact feed if you don’t tag every single post with a link.
Heads up: if you’re on Linkin.bio Lite, your Linkin.bio page will have a branded Later banner.
No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with Linkin.bio analytics.
Linkin.bio Lite is available on Free and Starter plans, while Linkin.bio Standard is available on Growth and Advanced plans.
Linkin.bio Standard comes with a few more bells and whistles, like adding multiple links to single posts, and our Shopify integration. For a full breakdown, check out this article.
You can use Linkin.bio on any Instagram profile! Yep, that’s right—personal, creator, or business profiles are all eligible for Linkin.bio.
"We don’t track any personal data from visitors. You’ll be able to view your overall audience breakdown by city and country, as well as the number of clicks on your Linkin.bio posts, but nothing personally identifying for your visitors. You can read more in our Linkin.bio privacy policy.
Have more questions? Check out our help articles.
